World Cup Radio Programme Kicks Off

As listeners from nearly every nation tune into the world’s biggest sporting event, a brand new sports programme has been launched by TWR-Africa.

Up For The Corner is a new sports programme with a unique Christian perspective.  The programme will be aired throughout the duration of the World Cup.

TWR will partner with 2K Plus to broadcast the programme.  2K Plus are the world’s only Christian sports media agency, and have reported on Olympic Games and World Cups since 1991.  Adrian Barnard, CEO of 2K Plus, said “We have a great opportunity to engage with football fans during the tournament.”  Feba South Africa, Rhema FM 91.9, and HCJB Global will also help produce the sport programme.

Up For The Corner’s coverage will include news, commentary and analysis on the World Cup, as well as Christian outreach events and interviews with Christian footballers, such as Brazil’s Lucio and Kaka.  Steve Bickers, an experienced BBC World Service sports producer, produces and presents the programme, assisted by local 2K Plus reporter Solomon Ashoms and sports journalist, Marcos Falcao from London. The focus of the programme is to express a Christian perspective on the sport, culture and community surrounding Africa’s first World Cup.

Additionally, Up For The Corner is being produced in both Spanish and French. “We pray that our partnership for the Gospel will be a strong witness as well as the content in the programmes,” said Adrian Barnard. To promote a relevant, alternative, Christ-centred lifestyle to sports fans around the world is one of the outcomes desired by producers of Up For The Corner. But above all, on a backdrop of colours from all flags and races of the world, this programme wishes to bridge all participants of the 2010 FIFA World Cup with the knowledge of God.